Over the past year, I led a team of 5 people to identify a market place opportunity in order to expand a new healthy snack to the US market. Through extensive consumer research, strategic planning, unique out of the building tactics, and rapid prototyping, my team collaborated to bring this successful, highly competitive foreign snack, which we have branded as “Cornys”, to the United States. After critically analyzing the current market and conducting extensive research; we creatively rebranded and repackaged the product to appeal and resonate with the American consumers. Through hard work, determination, and the drive to succeed, my team was featured in various Multimedia articles identifying up and coming entrepreneurs. (Please see the links below)

• Developed various prototypes and advertisement designs for packaging based on over 700
consumer interviews
• Strategically developed and leveraged a social media plan that increased brand
awareness by 300%
• Achieved sales goals by depleting inventory of 800 bags in 72 hours with a 75% profit margin

✯ This project was awarded the Howe School of Technology Management “Outstanding Business and Technology Project Award” . Out of 64 senior design project, we placed 3rd in the Stevens Elevator Pitch Competition. This was the first time a Business team placed in this competition. I believe this hand on experience is extremely valuable and will help me in my future career.
 Get Cornys Official Website
Featured as an Entrepreneur for puffcorn innovation
Cornys Featured in the Latest News
Cornys featured in NJ TV online News.org
Cornys Featured in Hoboken 411
Cornys Featured in the Stute

The online travel revolution that has taken place in the last 10 years has led to substantial changes in the travel industry’s competitive environment. These changes have had a significant impact and have forced companies to re-think their business models. In particular, through technology facilitators, consumers now play a much more central and active role. Customer knowledge and social interaction are key requirements to compete successfully in this new environment.
During my study abroad I interned at Pharomina Tours, a tourism company in Cairo, Egypt. I led a team of 8 people and enhanced my communication skills in order to overcome challenges due to culture and language barriers. Due to the changes in the industry, the company was looking to implement a more innovated consumer centric service approach.

• The company’s main business segments were airline ticketing and transportation
• Focused on expanding to a third business segment, offering low cost vacation packages, which exceeded the set sales goals by 25%
• Recommended and integrated a promotional plan by creating a customer loyalty program, which led to a 65% client retention
• Redesigned company’s logo, mission, and vision to create a distinctive branding to inspire and resonate with consumers
• Created an entirely new marketing plan which was focused on increased interactivity between on and offline users

I modeled and analyzed individual department processes to develop business efficiencies. I collaborated to quantify costs and benefits to identify critical software solutions. We developed a business-driven strategic framework that aligned all business processes and presented to management.

Graduate Certificates in Enterprise Project Management and in Health Care Leadership

Stevens Innovators and Entrepreneurs’ Marketing Officer, Delta Phi Epsilon Secretary, Delta Phi Epsilon Coordinator of Alumni Relations, Stevens Wrestling Manager, St. Mina’s Basketball Team

Traveled to Italy, Greece, Haiti, Spain, France, Puerto Rico, Mexico, and Egypt

• Developed skills to analyze, and address business situations from a cultural perspectives

Program: International Business Leadership

• Selected as one out of three students from NJ to participate in this competitive program
• Exchanged ideas and debated about topics such as global expansion and organizational behavior
• Learned to think and communicate critically and analytically in order to make better informed decisions

Coursework: Evolution of leaders, Psychology of Leadership, Psychopathy of Leadership, Political Leadership, Leadership in the Intelligence World

• Participated in leadership activities to build self-confidence and self-esteem
• Discussed elements of community and global citizenship in workshops